You are a B2C with a vast customer base or a great number of incoming customers that are constantly go through the channel to get help.WhatsApp is giving a new opportunity to create a really nice and handy communication with customers - the company is willing to create a new marketing paradigm. There was a bad experience with Viber when messenger lost hundreds of users because of the flood of spam from companies trying to get new clients. So, the communication between a brand and a user should be rapidly accessible, seamless and pleasant.Īnd there is a reason for such courtesy. A high level of service is the priority to WhatsApp now, and the company invests heavily in user experience. WhatsApp doesn’t allow for disturbing a user with promo or ads in your very first message. Besides, media content is available - you can send audio, video, and pics. The most important thing is that clients can respond to you, so you may want to create a few communication scenarios and integrate a chatbot. The mailing can be customized, so this solution gives you much more freedom in communication with your customers - it can be integrated with your CRM, ERP systems as well as with any other of your accounts. It can be used for blanket mailing and its automation. WhatsApp Business API solution - is a solution for medium and large businesses. This is a very handy solution in case you are okay with the size of your business and you are not planning to expand. You simply install it on your personal phone and use it for automatic answering, notifications, and communication with clients. The first one, WhatsApp Business, is suited for smaller businesses and self-employed people, B2C for the most part - in case you have 50 clients tops. We’ve gathered up all the information - whether you are looking for a helping hand from a provider, or planning to set it up all by yourself, or just considering whether you need this channel at all.

In 2018 a WhatsApp Business API was announced - a product that enables open client communication, bulk mailings, CRM integrations, chatbot implementation, and many other nice utilities. Now, since WhatsApp is at the center of coronavirus response, more and more people are installing it to get trustworthy information up to time, its audience rose to 2 billion people. While putting messengers into business processes, these brands create prospects for further growth. It’s quick, handy, and that’s why so many brands move beyond online chats and open a WhatsApp account. People love messengers, today even business correspondence is taken to messengers.

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